Privacy Policy – Channel Point Village

Effective Date: January 2025

Last Updated: October 2025

Overview

Channel Point Village (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website at https://channelpointvillage.com/ (the “Site”), engage with our services (such as inquiries about assisted living, memory care, or respite care), submit forms, schedule tours, consent to communications (like SMS), or interact with us in other ways.

This Policy applies only to personal information collected through the Site and related online services. It does not cover information collected offline or through other channels. If you disagree with this Policy, please do not use the Site.

We may revise this Privacy Policy from time to time by posting the updated version on this page and revising the ‘Last Updated’ date. We recommend checking this Privacy Policy periodically to stay informed of any changes. Your continued use of the Site after changes are posted constitutes your acceptance of the revised Privacy Policy.

The Site is not designed to be HIPAA-compliant for transmitting protected health information (PHI). Do not submit PHI through the Site, forms, emails, or unsecured communications, as these methods are not secure under HIPAA standards. Instead, use our designated secure portals or contact our staff directly for sharing PHI.

1. Information We Collect

We collect personal information that identifies or could be linked to you (“Personal Information”), including:

• Identifiers and Contact Details: Name, email address, postal address, phone number, or similar identifiers provided via contact forms, tour scheduling, information requests, or communication sign-ups.
• Demographic and Preferences: Age, preferences, or interests related to senior living services.
• Health-Related Information: Details about memory care or health needs, which may be “Consumer Health Data” under Washington’s My Health My Data Act (MHMDA). We collect this information only with your consent and as needed for services, in accordance with data minimization principles.
• Commercial Information: Details about bookings, payments, or requested services.
• Internet or Network Activity: Browser type, IP address, device details, pages visited, and Site interactions.
• Geolocation Data: Approximate location from IP address. We do not collect precise geolocation data linked to health services without explicit consent, per MHMDA geofencing restrictions.
• Inferences: Preferences or characteristics derived to personalize services.
• Sensitive Personal Information: Health data or other sensitive information, collected only with your explicit consent.

We do not knowingly collect Personal Information from children under 13 without verifiable parental consent.

2. How We Collect Information

• Directly from You: Through forms, tour bookings, SMS consents, inquiries, or communications via email, phone, or SMS.
• Automatically: Via cookies, web beacons, and similar technologies tracking Site interactions (e.g., pages viewed, time spent). See Section 5 for details.
• From Third Parties: From service providers (e.g., analytics or payment processors) or public sources.

3. How We Use Your Information

We use Personal Information to:

• Deliver and improve services, such as responding to inquiries, scheduling tours, or processing bookings.
• Communicate with you, including service notifications, alerts, and marketing messages (with consent, e.g., for SMS).
• Personalize your Site experience.
• Conduct internal operations like analytics, research, and quality improvement. We may use automated tools or AI for personalization (e.g., service recommendations). You can opt out of such processing; contact us for details.
• Comply with legal obligations, including Washington’s Uniform Health Care Information Act.
• Protect our rights, safety, property, or those of others.
• Fulfill other purposes disclosed at collection, with your consent.

Under MHMDA, we use Consumer Health Data only for consented purposes, such as providing requested services, and avoid prohibited activities, including geofencing.

4. How We Share Your Information

We may share Personal Information with:

• Service Providers: Third parties supporting Site operations or services (e.g., booking platforms, communication tools, analytics, or payment processors), bound by contracts to protect your data.
• Affiliates and Business Partners: For operational needs, under similar privacy protections.
• Legal Authorities: To comply with laws, respond to subpoenas, or protect rights (e.g., under HIPAA, if applicable).
• Business Transfers: In mergers, acquisitions, or asset sales, your information may be transferred.

We do not sell Personal Information, including Consumer Health Data under MHMDA. Sharing complies with laws like CCPA/CPRA (California) and MHMDA (Washington).

5. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance functionality, analyze usage, and personalize content. These include:

• Essential Cookies: Required for Site operation.
• Analytics Cookies: To understand user behavior (e.g., via Google Analytics).
• Marketing Cookies: For targeted communications.

You can manage cookies via browser settings. Visit https://www.allaboutcookies.org for more details. Opting out may limit Site features.

6. Data Security

We use reasonable safeguards (e.g., encryption, access controls) to protect Personal Information. However, no method is fully secure, and we cannot guarantee absolute security. If a data breach occurs, we will notify affected individuals and authorities as required by laws, including HIPAA and MHMDA.

7. Your Privacy Rights

Depending on your location, you may have rights under laws like CCPA/CPRA (California) or MHMDA (Washington):

• Access: View details of your collected Personal Information.
• Correction: Request corrections to inaccurate information.
• Deletion: Request deletion, subject to legal exceptions.
• Limit Sensitive Data Use: Under MHMDA, limit or withdraw consent for Consumer Health Data processing.
• Non-Discrimination: We won’t discriminate for exercising rights.
• Washington Health Records (RCW 70.02): Access, copy, or amend health records under Washington’s Uniform Health Care Information Act.

To exercise rights, contact us below. We verify identity and respond within 45 days (extendable under law). For SMS opt-outs, reply “STOP” to messages. We honor global privacy controls and treat browser “Do Not Track” (DNT) signals as opt-out requests for targeted advertising or sharing.

8. Data Retention

We keep Personal Information only as needed for stated purposes or legal requirements (e.g., 7 years for health records under Washington law), then delete or anonymize it.

9. Children’s Privacy

The Site is not for children under 13. We do not knowingly collect their data without parental consent. If we detect such collection, we delete it. Parents can contact us for details.

10. International Transfers

If you’re outside the US, your data may be processed in the US, where privacy laws differ. Using the Site implies consent to this.

11. Third-Party Links

The Site may link to third-party sites. We’re not responsible for their privacy practices. Review their policies.

12. Consumer Health Data Privacy Under MHMDA

Under Washington’s My Health My Data Act (MHMDA), “Consumer Health Data” includes information linked to your physical or mental health (e.g., health inquiries). We collect it only with affirmative consent, do not sell/share it for targeted advertising without consent, and prohibit geofencing around health facilities. You can withdraw consent, access third-party sharing lists, or request deletion. We use this data only for requested services, adhering to MHMDA’s security and minimization rules.

13. California-Specific Disclosures

Under California’s “Shine the Light” law (Civil Code §1798.83), California residents can request details about sharing personal information for direct marketing. We do not share for such purposes, but contact us to confirm or exercise rights.

14. Contact Us

For questions, rights requests, or concerns:

• Email: info@crhnorthwest.com
• Phone: 541-304-2025
• Mail: CRH Northwest, PO Box 1410, Bend, OR 97709